It's a win-win situation for at least three parties, including:
- The sponsors: Usually the company sponsoring such events is looking to strengthen its PR and online marketing initiatives via word-of-mouth publicity on blogs or social networking sites like Twitter (as a matter of fact, the live tweets and the trending on Twitter using specific hashtags have proven to be such brilliant tools to get the word out!)
- The folks at IndiBlogger: Obviously, someone will end up raking in the moolah ;)
- The local blogging community: Who meet and trade ideas from time to time in the hopes of getting out of the everyday rut (don't get me started on the unabashed networking, which evidently gets into full swing each time a large-scale event is organized; plus the usual cream of the crop that turns up to win freebies and occasional expensive gifts.)
Plus what wonderful hospitality! Anyone who has frequented the last few IndiBlogger meets in Delhi would tend to agree that the venues (read "chic 5 star hotels") are best in class ... and no-no, that's not the foodie in me talking!
Take Le Meridien Hotel for instance. On March 1, the Sovereign ballroom housed over 400 of Delhi's finest bloggers. That's a crazy number by any standard.
|Sovereign - The largest ballroom in Le Meridien Hotel, Delhi|
Skyscanner offers a multilingual site and app that allows users to browse for flights, hotels, and cars in over 30 languages, including Chinese, Russian, Portuguese, Polish, Spanish, and Japanese.
|Agenda for the Skyscanner IndiBlogger meet|
|My Favorite Travel Picture|
|Khusnud and Moi|
|The Selfie winning entry - "bromance"|
I volunteered to become the leader for Team #3 (Skychainers). We put up a great show and were the self-proclaimed winners :)). The winning team (#5) came up with the cheapest fare of INR 4+ lacs, which was much closer to the real deal.
|Team #3: Skychainers|
Finally, in the true tradition of all IndiBlogger meets, a group photo session took place and freebies like T-shirts and bags were distributed to all and sundry.