You are shortlisted for 'What The Black' Experience
|Clue on Day 1|
#WhatTheBlack is going on? Recd a black egg; looks like a Chocolate. Hoping for a pair of black sunglasses tomorrow.Day 2
— Rahul Prabhakar (@RahulRishab) July 30, 2014
|Clue on Day 2|
- Poultry farmers shocked at the sight of black eggs.
- Are Black tissue papers replacing White ones?
- Cricket Board introduces black balls, Will they behave differently?
- Black star sightings baffle astronomers
#WhatTheBlack I think the clue from yesterday was "indulgence" and methinks the clue from today is "information". pic.twitter.com/GhN7Q2RP1TDay 3
— Rahul Prabhakar (@RahulRishab) July 31, 2014
|Clue on Day 3|
Every blogger I could think of was second guessing whether the final product they would receive on Day 4 was a smartphone.
I'd pinned my hopes on BlackBerry (lol!). How stupid of me :))
My Tweet on Day 3
#WhatTheBlack Recd. a black tissue paper and a black paper cup 2day. Methinks the product is a new BlackBerry device pic.twitter.com/qL4SUT1cydIcing On The Cake or Blooper
— Rahul Prabhakar (@RahulRishab) August 1, 2014
One of the papers bundled with the courier docs contained details about the material and the name of the sender.
Colgate Charcoal Paper Cup and Tissue PaperBang! That very moment I knew what the marketing gimmick was, courtesy: Candid Marketing, India's number 1 strategic brand activation agency based out of Delhi.
The new Colgate SlimSoft Charcoal toothbrush boasts of 17x slimmer tip bristles that are charcoal infused to remove plaque bacteria.
|New Colgate SlimSoft Charcoal Toothbrush|
#WhatTheBlack New Colgate SlimSoft Charcoal toothbrush boasts of 17x slimmer tip bristles that are charcoal infused. pic.twitter.com/JO25697VrHFinal Words of Wisdom
— Rahul Prabhakar (@RahulRishab) August 3, 2014
I really enjoyed playing Dr. House for four days, and would be again looking forward to such wonderful and engaging campaigns in the future.